Like most people, I spend A LOT of time "on the line".... that's a Vince Vaughn reference for those who haven't seen the movie, "The Internship". I'm a multi-tasker and keep about a dozen tabs open in my browser so that I can maximize my time and get lots done during the day. Last week I ordered a wedding gift, searched for flights, researched all-inclusive vacations and looked up directions to a yoga class. A few days later, I was surprised by the notifications I saw on my cell phone:
- The package I ordered was out for delivery
- The airfare I searched for had gone up in price
- The temperature in Mexico was 82 degrees
- If I left the house at that moment, it would have taken me 11 minutes to get to a nearby yoga studio
At first, I was a bit put off by what seemed to be an intrusion of privacy. But then I realized that Google was just making the most out of the data I was providing them.
Some people are concerned that technology is becoming too intelligent. Our smartphones truly are becoming smarter. By using flexible algorithms, our devices can identify patterns in search history and automatically serve up content that they know we'll be interested in. This context-aware computing method strives to surround the user with their own personal perspective of the world.
It's not only browsers that are becoming more intuitive. We're living in the age of technology. Everything from our laptops, cell phones, cameras...even tv remote controls are becoming more advanced. Michio Kaku, Theoretical Physicist, predicts that in the year 2100, we'll control our browsers using contact lenses that are connected to the Internet. We'll all be living a 007 lifestyle!
Sure, technology today may alleviate the need for brain power...but the convenience of a less troublesome existence and more relaxing lifestyle is well worth it. Thanks to Google we can get more done, in shorter amounts of time and with less effort!